We start our tour of Souvenir Music with Sammy Goossens, aka Sierra Sam. He has been active in the electronic music world for more than 15 years. Starting as a party promoter in his hometown Liege, Belgium, he shortly hit the studio to produce music for labels like Reload, R&S, Rotation, Pure Plastic, Muller, and Teknotika. In the past, Sammy was also the co-producer for other artists like Suburban Knight and Bloody Mary.
A few years ago he met Marcus Vector and they started their own Toys For Boys imprint, which has been very successful and supported by the major players in the scene. More recently he relocated to Berlin to work as label manager for Jay Haze‘s Contexterrior and TuningSpork, which brought him to release on both labels as Sierra Sam and D.I.Y.
Sammy is also a great remixer with work for Tim Xavier & Par Grindvik (LTD 400), Monika Kruse (Terminal M), and BPitch Control (Fuckpony). Last but not least, Sammy is a great performer, he has played in clubs like Fabric, Rex, Watergate, Goa Madrid, WeekEnd and Fuse to name a few.