For our first Focus On of the autumn season we travel to British label Hypercolour and it’s digital cousin, the imaginatively titled Hypercolour Digital. Established in 2006 by DJs/Promoters Alex Jones and Jamie Cedric Maison Russell, it has subsequently released tracks and remixes from great talents like Glimpse, Frankie Flowerz, Dan Berkson, Agnes, Plasmik, and many more. It has been an imprint known to delightvfans of underground house and techno the world over.
Despite Jones and Russell‘s ability to avoid taking life too seriously, Hypercolour quickly became a serious imprint. It has been quickly picking up high profile fans and has become one of the most refreshing, interesting, and dependable outlets for skewed, slightly off centered electronic music.
With a small but dedicated roster of talented artists including Jones himself (inbetween releases for the likes of Kindisch, Turbo and more), Tom Demac, Glimpse and Frankie Flowerz, Hypercolour‘s biggest selling point has been the avoidance of trends and themes. This results in true freedom for the artists and something continually different for record buyers, djs and clubbers. This near belligerent attitude about providing something fresh is more than apparent in the roster’s DJ sets and the frequent Hypercolour nights around it’s London base.
Going forward, details of Hypercolour‘s roster and output is anyone’s guess, but there is no doubt that it will be surprising and quality in excellent measure.
This month we enjoy four of the artists:
- Alex Jones
- Tom Demac